This post is all about Digital Marketing. Which is social media marketing, google ad, affiliate marketing, email marketing, and CPA marketing and how important digital marketing is for business. We will also keep our eye on How and What, When, and Where can we do digital marketing for our business, and what we will need to keep in mind when we are doing so?
What is digital marketing?
It is a way to reach your business or your service to the people. Or we can say it like this: The way a business person or a service provider tells people through a digital process and more efficiently is called digital marketing.
Suppose, you have started a business or an organization. It’s can be local or international. Assume you educate a bunch of people about many important things. Or maybe you sell product what people want to buy. It can be a physical product (T-shirt, Pant, Mobile, Laptop, Furniture) or maybe a digital product (game, software, operating system) or it can be a service (designing website, SEO service, video production, photoshoot). You give services or sell product what people can get from you physically or digitally. You have done everything you need to prepare for your business properly and you are ready to start.
After all of these processes completed you start to promote your business by telling people that you have a business like this that can provide that kind of service or sell this type of product. This is called marketing. The promotion or advertisement you do to tell your customers to come to your shop or get your service is called marketing.
When to do Marketing
When you are ready to sell or give some servicing you do marketing. You want to give some free service or free products for advertisement purposes, you do marketing. You want to give an offer to people, you do marketing. When you know you are ready you can do Marketing.
Where to do Marketing
There is two way you can do marketing:
- Local marketing and
- Digital marketing
You can locally promote your business by posters, flayer, loud voice over in the crowded area, or showing video promotion on local TV (Television) channel.
Or you can do digital marketing through Social Media Promotion, Google ads, Affiliate marketing, Email marketing, and CPA (Cost Per Action) marketing.
Social media marketing
Nowadays social media is a very popular platform to promote your business. All those people who use the internet use social media nearly everyone. That means if you can reach those people who would want your service you can tell them to get that service or product from you by promoting or marketing. This is what I (zerotechit.com) can do for you. You can rely on us. There are so many social media platforms. Facebook, Twitter, YouTube, Pinterest, LinkedIn, Tumblr, and many more.
Google is the most popular search engine right now. So, we can get some benefit from it. Google does not share its search volume data. However, it is estimated Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year. If you redirect a few of the searchers to your website or the place you provide service you can get profit from there. There are two ways you can do that. First, you can do proper SEO on your website or put your business location on google map. Second, you can pay Google for traffics.