Eliza Brooks

Eliza Brooks

Hi. I am Eliza Brooks. I love traveling, writing, and spending time with my family. Currently working with Arcane Marketing, I write about digital marketing, SEO, and so on.

Role of Social Media in Digital Marketing for Lead Generation

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The number of people using social media rose to 3.6 billion worldwide in 2020 and is projected to grow to 4.41 billion by 2025. With these many engaged users, social media is undoubtedly the best and the cheapest platform for Digital Marketing. Did you also know that social media has become the most befitting and preferred method to generate leads in this digital era?

Why Is Lead Generation through Social Media Marketing Important?

A lead is a potential customer among the audience targeted by the company who might be interested in getting the product or service you offer. Lead generation through social media digital marketing is the process of using social media marketing strategies to attract these potential customers and pull them into your sales funnel. By generating sales leads on social media, companies can identify people who are interested in them. These leads also help in connecting with potential customers by specifically targeting them.

There are many ways to acquire leads through social media like searching out individual leads, and promoting gated content and product/services offered.

How to Generate Leads Through Social Media?


Facebook has 2.2 billion monthly active users and can be used for lead generation by running promotions and regularly posting and sharing photos and videos. Lead Generation can also be achieved through targeted ads, Facebook Lead Ads, event pages, providing offers on landing pages, sharing blogs and including landing pages link along with them, going live, running contests and giveaways, and by adding ‘Call to Action’ button to the profile. The Facebook market place offers a new channel for your business growth.


With over 400 million monthly active users, Instagram is gaining tremendous popularity. The platform provides several features for lead generation such as scheduled posting, Instagram ads, going live, On-site content, Instagram stories, sharing content, and adding a ‘Call to Action’ button to the profile. Posting creative and entertaining videos intended to increases brand awareness, using unique hashtags, and engaging with the target audience through comments are other methods.


The number of monthly active users on Twitter is 330 million. The features that aids in generating leads on Twitter are optimized posting schedules, hashtags, advanced search recommendations, Twitter lists, event creations, and Twitter ads. Another way to generate leads is by creating a lead campaign with text, image, and call-to-action through ads.twitter.com. Do not forget to involve influencers, and to track brand mentions.


Another social network for lead generation is YouTube which currently has 2 billion monthly active users. The effective YouTube strategies that can generate lead are target relevant keywords, optimizing the YouTube channel, add landing page links to video descriptions, influencer marketing, encouraging the viewers to like and subscribe, organizing content via playlists, and adding the ‘Call to Action’ button to the profile.


LinkedIn is one of the top social networking sites catering to professionals and has more than 260 million monthly active users. This provides the perfect opportunity to use for B2B lead generation. LinkedIn offers a variety of tools to segment users by keywords, current jobs, previous work experience, industry, etc. This helps in connecting with current and prospective customers. You can engage with the target audience through videos and posts by adding them to your network. LinkedIn provides extremely specific targeting through its Campaign manager, unlike other platforms.

People use their social media accounts daily and mark their presence online. By taking advantage of social networks such as Twitter, Facebook, YouTube, Instagram, and LinkedIn as tools for generating leads, businesses can grow by 24%. arcanemarketing.com is a social media marketing company that can help you craft and execute effective social media to build your audience, your brand, and most importantly your revenue.

We are working every day for you. Please let us know your need. We would love to publish.

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